CREATIVE DIRECTOR & BRAND STRATEGIST
Itranslatecomplextechnologyintohumanstories.
Brand, launch campaigns, and visual systems for enterprise, medtech, and deep tech — 15+ years turning complex, regulated products into clear, human-centered narratives.
Featured Work
Four launches that had to earn trust first.
Selected Work
A wider range of brands and campaigns.
About
15+ years building brands and launch campaigns.
I build brands and launch campaigns for enterprise, medtech, and deep tech companies — specializing in translating complex, regulated products into clear, human-centered narratives and campaign systems. I've led this work across both in-house and agency environments, from category positioning through to the visual system that ships it.
Capabilities
- Enterprise Campaign Development
- Art Direction
- Brand & Visual Identity
- Campaign Visual Systems
- Web Design
- Launch Narrative
- Messaging Architecture
- Digital / Video / Integrated Campaigns
- Prompt Engineering & Iteration
- AI Workflow Automation
- Team Leadership
- Executive Stakeholder Collaboration
Experience
Creative Director & Brand Strategist
Independent Consultant
Nov 2024 – Present
Launch positioning and messaging for medtech, fintech, and enterprise technology companies.
Select clients: Aktana, Broadcom, Decimal Health, InnoCaption, ISG Technology.
Group Creative Director (contract)
Kiosk Creative
Jan – Aug 2025
Freelance Creative Director
VISIE
Sept 2023 – Nov 2024
Freelance Creative Director
Bally Sports
Apr – Sept 2023
VP, Creative
Health+Commerce
Jan 2021 – Aug 2022
Creative Director
DiD Agency
Nov 2017 – Apr 2020
Earlier roles
Senior creative leadership, agency and in-house
2006 – 2016
Education & Service
- BA Communications & BA Studio Art — Wake Forest University
- Certificate in Art Direction — Miami Ad School
- Certificate in Digital Marketing — Wake Forest University
- Marketing Committee Chair — MedtechWOMEN.org
Working together
Whole or fractional.
I take fractional or project work, and for the right fit, I'm open to full-time creative leadership roles. Brand systems, launch narrative, and campaigns for companies with something complicated to explain.
Download resume